The CAN-SPAM act was signed into law by President George W. Bush in 2003, and outlines the guidelines that email marketers need to follow when sending commercial email. CAN-SPAM applies to all commercial messages, and carries tough penalties for violations – up to $16,000 per email – so compliance is essential for any legitimate email marketing firm. Another important point is that if a company outsources email sending operations to affiliates or another third party, that company is still responsible for CAN-SPAM violations (see point #7 below).
According to the FTC, CAN-SPAM includes seven requirements for organizations that send email:
More information can be found on the FTC website:
Or, check out the Wikipedia page:
The CAN-SPAM act is straightforward and encourages a common-sense approach to sending commercial email. List Armor makes this process trivial compared to an in-house solution, and excels the competition when it comes to pricing and performance.
Drop us a line to find out how easy CAN-SPAM compliance can be for your business.
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