Privacy Policy

1. Introduction

List Armor ("we," "us," or "our") operates an email suppression list management and compliance platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our platform.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

• Account Information: Name, email address, company name, billing address, and payment information when you create an account or subscribe to our services.
• Suppression List Data: Email addresses and related data that you upload to our platform for suppression list management. This data is processed solely as directed by you, our customer.
• Contact Information: Information you provide when contacting our support team or submitting inquiries through our website.
• Communications: Records of correspondence when you contact us.

2.2 Information Collected Automatically

When you access our services, we automatically collect certain information, including:

• Log Data: IP address, browser type, operating system, referring URLs, pages viewed, and timestamps.
• Device Information: Device type, unique device identifiers, and device settings.
• Usage Data: Information about how you use our services, including API calls, features accessed, and actions taken.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activities.

2.3 Opt-Out Data Collection

When end-users submit opt-out requests through our platform (such as unsubscribe pages hosted for our customers), we collect their email address and may collect IP address, user agent, and timestamp for compliance and audit purposes. This information is collected on behalf of our customers and processed according to their instructions.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send administrative notifications, such as security alerts and support messages
• Respond to your comments, questions, and customer service requests
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Comply with legal obligations, including CAN-SPAM and CASL requirements
• Personalize and improve your experience

4. Data Processing for Customers

List Armor acts as a data processor on behalf of our customers (data controllers) for suppression list data. We process this data solely according to customer instructions and applicable data processing agreements. We do not use customer suppression list data for our own marketing purposes or sell this data to third parties.

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.
• Affiliates: As directed by our customers, we may provide affiliate access to verify email addresses against suppression lists without exposing the actual email addresses.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
• Legal Requirements: If required to do so by law or in response to valid requests by public authorities.
• Protection of Rights: When we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.

We do not sell your personal information or customer suppression list data to third parties.

6. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, regular security assessments, access controls, and secure infrastructure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations (including CAN-SPAM's 10-year suppression list requirement for our customers), resolve disputes, and enforce our agreements. Upon account termination, we retain suppression list data for 30 days before permanent deletion, unless a longer retention period is required by law or requested by the customer.

8. Your Rights and Choices

8.1 Account Information

You may update, correct, or delete your account information at any time by logging into your account settings or by contacting us. Note that we may retain certain information as required by law or for legitimate business purposes.

8.2 Marketing Communications

You may opt out of receiving promotional emails from us by following the unsubscribe instructions in those emails. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

8.3 Cookies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that removing or rejecting cookies may affect the availability and functionality of our services.

8.4 State Privacy Rights

Depending on your state of residence, you may have additional rights regarding your personal information, including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. To exercise these rights, please contact us using the information provided below.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy.

10. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

11. Third-Party Links

Our services may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party websites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: