List Armor

Campaign Management

Organize your suppression lists, manage affiliate access, and track compliance in one place.

On this page

Overview

Campaigns are the central organizing unit in List Armor. Each campaign groups together suppression lists and affiliates, making it easy to manage who has access to your compliance data.

Campaigns

Group related suppression lists and control affiliate access

Suppression Lists

Store opted-out email addresses securely

Affiliates

Partners who need access to your suppression data

How they connect: A campaign contains one or more suppression lists. Affiliates are granted access to campaigns, which lets them download the associated lists.

Creating Campaigns

Create a campaign to start organizing your suppression data and affiliate access.

Campaign Settings

Setting Description Required
Campaign Name A descriptive name for the campaign (e.g., "Q1 Email Program") Yes
Suppression Lists Select existing lists or create new ones to associate with this campaign Yes
Default List The list that receives new opt-outs from this campaign's opt-out page Yes
Expiration Date Optional date when the campaign becomes inactive No
Redirect URL Where users are sent after opting out (e.g., your homepage) No
Opt-Out Logo Your logo displayed on the opt-out page (PNG/JPG, max 300px wide) No

Steps to Create

  1. Navigate to Campaigns from the main menu
  2. Click Create Campaign
  3. Enter a campaign name
  4. Select or create suppression lists
  5. Choose which list receives opt-outs (default list)
  6. Configure optional settings as needed
  7. Click Save

Suppression Lists

Suppression lists store email addresses that should not receive marketing emails. Each campaign can have multiple lists for different purposes.

Multiple Lists per Campaign

Use multiple lists to organize different types of suppressions:

  • User opt-outs (unsubscribes)
  • Hard bounces (invalid addresses)
  • Spam complaints
  • Role accounts (info@, sales@)
  • Seed addresses (for monitoring)
  • Legal/compliance suppressions

The Default List

One list per campaign is designated as the "default." This list automatically receives new opt-outs when someone uses the campaign's opt-out page. You can change the default at any time.

Importing Data

Upload suppression data in these formats:

  • CSV — Comma-separated values with email column
  • TXT — One email per line
  • ZIP — Compressed CSV or TXT file
Tip: Lists can be shared across multiple campaigns. Create a list once and use it wherever needed.

Managing Affiliates

Affiliates are external partners who send email on your behalf and need access to your suppression data to stay compliant.

Adding Affiliates to a Campaign

  1. Open the campaign details page
  2. Click Add Affiliate
  3. Select an existing affiliate or create a new one
  4. Configure access controls (see below)
  5. Save to generate their unique access credentials

Affiliate Information

When creating an affiliate, provide:

  • Name — Company or contact name
  • Email — Contact email address
  • Company — Organization name (optional)
One affiliate, multiple campaigns: The same affiliate can be added to multiple campaigns with different access settings for each.

Affiliate Access Controls

Control exactly what each affiliate can access and how often.

Control Description Default
Expiration Date Date when the affiliate loses access to this campaign No expiration
Download Limit Maximum number of times they can download the list Unlimited
Plaintext Access Can download raw email addresses Enabled
MD5 Access Can download MD5-hashed emails Enabled
SHA256 Access Can download SHA256-hashed emails Enabled
Scrub Access Can use the scrub API to validate emails Enabled

Why Use Hashed Formats?

Hashed formats (MD5, SHA256) let affiliates check their lists without exposing actual email addresses. The affiliate hashes their sending list and compares against your hashed suppression list — matches are suppressed without revealing the underlying data.

Access URLs & Keys

Each affiliate-campaign combination gets unique credentials for accessing suppression data.

What Affiliates Receive

Portal URL

Where affiliates log in to download suppression files.

https://app.listarmor.com/portal/?access_key=01HXYZ...
Opt-Out URL

The unsubscribe link affiliates include in their emails.

https://app.listarmor.com/optout/?slug=abc123...
Access Key

A unique token for API authentication.

01HXYZ123ABC...
Security note: Each affiliate has unique credentials. If an affiliate is compromised, you can revoke their access without affecting others.

Opt-Out Flow

Here's how the end-to-end opt-out process works:

1
Affiliate sends email

Email includes the campaign's opt-out URL

2
Recipient clicks opt-out

They're taken to your branded opt-out page

3
Email added to default list

The address is immediately suppressed

4
Affiliate downloads updated list

They get the new suppression data via portal or API

Recipient stops receiving emails

Compliance maintained across all affiliates

Monitoring & Analytics

Track affiliate activity and opt-out trends from the campaign details page.

Affiliate Metrics

For each affiliate, you can see:

  • Opt-out count — Total unsubscribes from this affiliate
  • Download count — How often they've fetched the list
  • Scrub count — API validation requests
  • Emails removed — Impact on list size
  • Last accessed — When they last downloaded
  • Status — Active, expired, or at limit

Campaign Statistics

At the campaign level, view:

  • Total affiliates and their combined activity
  • Total opt-outs across all lists
  • Opt-out trends over time
  • Geographic distribution (where opt-outs originate)
Pro tip: Use seed monitoring to detect affiliates who aren't properly honoring your suppression lists.

Best Practices

Organize by Program

Create separate campaigns for different email programs or product lines. This keeps suppression data organized and access controls clear.

Set Expiration Dates

Use expiration dates for contract-based affiliates. Access is automatically revoked when their agreement ends.

Use Hashed Formats

When possible, restrict affiliates to MD5 or SHA256 formats. They can still suppress properly without seeing actual email addresses.

Monitor Activity

Check download frequency. Affiliates who aren't downloading regularly may not be staying compliant with your suppression data.

Checklist: New Campaign Setup

  • Create or select suppression lists for the campaign
  • Designate which list receives new opt-outs
  • Upload any existing suppression data
  • Add affiliates with appropriate access controls
  • Share portal URLs and opt-out links with affiliates
  • Enable seed monitoring for compliance verification
  • Set calendar reminder to review affiliate activity monthly

Need Help?

If you have questions about campaign management, our support team is ready to assist.

Contact Support